Subletting Your Space


Sublease Marketing Strategy
A Guide to Subleasing your Commercial Space

Prime Manhattan Realty uses a multi-faceted approach in marketing your property. We focus on an aggressive marketing campaign strategy directly to tenants. Most traditional New York City brokerage firms rely exclusively on the commercial multiple listing services to identify perspective tenants. Prime Manhattan Realty uses a multi-faceted approach in marketing your property. We do supply the traditional brokerage community with all information as well so as not to leave any stone unturned.

Prime Manhattan Realty will aggressively promote your commercial space directly to tenants through multiple web sites, open market listing services and targeted email campaigns.

This direct marketing effort will result in subleasing your space quickly and possibly decrease the commission costs because Prime Manhattan Realty will be the only broker involved with transaction.

In order to provide the most in-depth marketing material for our clients sublet needs, we have a professional photographer who provides high end videos and photos. We have included a link to the pictures and video in the body of our email for our sublet at 510 Madison.

The following strategy highlights our marketing efforts:

Direct Marketing To Reach Tenants:

  1. E- Mail Presentation - Directed to tenants. This presentation will be e-mailed to our exclusive data base of Manhattan companies.
  2. Direct Faxing - Prime Manhattan Realty has an exclusive data base of over 40,000 Manhattan companies. A fax flyer is developed and faxed to a targeted database of companies that occupy similar space size or have the same usage requirements for your type of space. Prime Manhattan Realty has the ability to fax more than 1500 companies per day.
  3. Follow Up With Direct Telemarketing - To the president of companies, promoting available space.
  4. Advertise Space in the New York Times, as well as Industry targeted publications - Prime Manhattan Realty takes a proactive approach and advertises available space on a daily basis in the New York Times and other magazines and newspapers.
  5. Direct Tenant Listing ServicesSublease Listed on all possible listing services including:
    A. CoStar
    B. 42 Floors
    C. DitchTheSpace
    E. Property Shark


To Reach All Manhattan Real Estate Brokers:

  1. List Space on all multi listing services to brokers including CoStar.
  2. E- Mail - Sent directly to all brokerage firms and directly to all Manhattan commercial brokers.
           See “Sample Sublet Flyer” attached to email.
  3. Direct Faxing - A fax flyer is developed and faxed to all brokers who deal in office space.
  4. Real Estate Industry Data Bases - Your office property will be listed with all available real estate space data bases       available to both brokers and tenants.

The above program covers all the bases and does not leave a stone unturned in identifying tenants and promoting the availability of space.

Success in Subletting = Reaching as many potential tenants and brokers as possible to increases chances of identifying a qualified sub lessee.

Prime Manhattan Realty would like to extend to you a invitation to discuss any

of these matters via phone or through personal contact with us